Misspelled from the beginning, slyer versioning than beetle into Beatle, the Macintosh was the brainchild of Jef Raskin, the initiator of Apple's manuals, who began his computer revolution as a small work-group that quickly attracted Steve Jobs to its ideals. Here is a Stanford U clearinghouse of important documents from that evolution. The fusion of NeXT with Mac is the mutation that altered Apple's history, and is not examined in the link.