Google was introduced through books like The Search by Battelle and Googled by Ken Auletta and now James Gleick analyzes four new books, the essay is a must-read:
"The logical conclusion of our relationship to computers: expectantly to type 'what is the meaning of my life' into Google.
You can do this, of course. Type “what is th” and faster than you can find the e Google is sending choices back at you: what is the cloud? what is the mean? what is the american dream? what is the illuminati? Google is trying to read your mind. Only it’s not your mind. It’s the World Brain. And whatever that is, we know that a twelve-year-old company based in Mountain View, California, is wired into it like no one else."
-James Gleick's How Google Dominates Us NYRB