So what happens? Technologies get stifled a bit, because they have to match our intuitions. One of my favorite examples of this is BMW. BMW got so good at making the cockpit silent by developing new technologies to silence all external noise, that all of a sudden people started complaining that they couldn't hear the engine, and the engine provides actually really good feedback for many people, and they actually enjoy it. What used to be a side effect is something that people now enjoy. So what BMW engineers did is they spent hundreds of thousands of dollars, if not millions, to develop an audio algorithm that could generate engine noises to get pumped through the stereo that would be contingent on the conditions in which the person was driving, what gear they were in and how fast they were going. That is now in the BMWs, and there's no way to turn it off, it is not an option to turn it off. So here's a case in which this company had to bend over backwards to accommodate an intuition people had.
Twitter's best attribute is its 'newsgroupthink,' which lets the user DJ as many services as possible, unearthing what would be highly stable research individually, and combining it with other sources, even fields. These two articles below both deal with differing ideas of Norse mythology and statistics. One is from a past, histories that actually unfolded (like the Illiad) and was then encrypted into mythology. A recent statistical study deciphered these ancient myth's social structure of its characters and found them to be realistic. The research suggests the myth evolved from real events and real participants whose tales were structured into posterity and have lasted time until now.
The other is from a highly technological present, the on-line game EVE, which was designed by Icelanders and offers a tabla rasa galaxy as a playing realm where users create their own saga against the vastness of space. Statistics are evidenced at every level of EVE and help users to become leaders and warriors of any number of types and qualities. Mythic events take shape as players evolve the game beyond the basic rules of diplomacy and subterfuge is employed. Both articles have numerous crossovers.
Viking sagas decrypted through stats: http://nautil.us/blog/vikingstheyre-just-like-us-social-networks-in-norse-sagas?
Stats help build online game Eve: http://www.polygon.com/features/2014/2/24/5419788/eve-online-thrilling-boring
TW/FDNY cobranding with the city's new skyline.